Day 1 — find the buying friction
Where does the page make the visitor work too hard? Unclear offer, weak proof, vague services, buried CTA, missing next step, or a visual mismatch with the real business.
Teardown
How I'd fix a service business homepage in 7 days.
This isn't a promise of a full rebuild in a week. It's the practical order of attack when a homepage looks fine but still fails to explain the offer, build trust or move a visitor toward enquiry. The homepage is usually only one visible part of a wider digital execution backlog.
Month-to-month · One active priority or agreed batch at a time
Days 2-3 — sharpen the offer path
The homepage should make the main offer easier to understand and act on.
- Name who the service is for, in plain language
- Name the painful problem you actually solve
- Show what changes when the work is done
- Move the CTA close to the decision points
Days 4-7 — ship the supporting assets
The page usually needs matching assets around it: a better service section, stronger visual proof, a clearer follow-up path, a small campaign asset, or a reusable template so the improvement doesn't stop at the homepage.
Next step
Show us the work that should help win your next customer.
Bring the business name, website, work that keeps slipping and the service or opportunity that should be chosen more often. The fit check does not create a payment.